Industry Advice

Less Turnover, More Talent

During the recruitment process we are all careful to hire only the best workers, so once we hire them, we hope to keep them long-term. With this in mind, managers must entice their employees to by giving them good reasons to stay. Today, it is known that managers are finding it much harder to retain talent. Employees lack the compassion to hold tenure with their companies, and instead seek a job that best suits their lifestyle or future aspirations. As a manager, an easy solution is as simple as trust building and having conversations around career goals. This is to ensure you are able to assist their career climb. If you don’t know how your employees wish to grow professionally, it’s very difficult to nurture and support their goals, and this is where retention can be an issue.

Effective employee retention is crucial for the long-term health and success of any business. It is believed some of the benefits for maintaining your best employees include:

  • Constant customer satisfaction when dealing with the same person each time;
  • Fulfilled co-workers;
  • Effective succession planning;
  • Heightened organisational knowledge and learning; and
  • Minimal time spent hiring and training new staff.

On the other side, failing to retain key employees creates greater turnover of talent. The impacts for not implementing retention strategies include:

  • Increased training time and investment;
  • Lost knowledge and experience;
  • The loss of loyal clients and customers;
  • Insecurity among workers; and

Managers must implement staff retention strategies to ensure talent isn’t lost and even more so, lost to your competitors. Sometimes it’s the most effective retention initiatives that involve minimal cost, which means they are easy to apply and at no harm to your business. Here are some quick tips and tricks managers can implement to retain their talent and minimise their turnover:

  1. Responsibility: Show your employees trust by giving them new responsibilities that allow them to grow.
  2. Respect: Employees appreciate when they are respected and appreciated, which creates an enduring work culture with positive memories they will never forget.
  3. Recognition and Reward: Having a rewards program should go beyond monetary compensation, and can simply be a public thank you to acknowledge hard work and efforts.  
  4. Flexibility: Flexible work arrangements allow staff to effectively maintain and balance their work and home lives.
  5. Relaxation: Be generous with time off and ensure sufficient rest time during busy periods.

About the Author – Rachel Stefanovski 

Rachel Stefanovski is the General Manager of PKL Recruitment, leading the NSW and VIC state offices. Rachel takes great satisfaction in setting a strong and motivated team culture through engaging with intelligent and driven recruitment consultants. Contact Rachel directly via LinkedIn or

The Career Countdown

3, 2, 1… Let’s make 2018 the most successful year yet!

The New Year is a bit like birthdays, it’s a time to reflect on where you started and how far you’ve come. What did 2017 bring you? Did you achieve everything you wanted to do? If not, that’s okay too… That’s what 2018 is for!

I’m going to share some tips with you on how to make this New Year your most successful year yet.

Let’s get that countdown started!

10. Map out your plans

The first step is to know what you want to achieve and how you’re going to achieve it. Write down what your perfect life would look like and the steps to make it happen.

9. Mix and Mingle

Networking is a great way to put yourself out there. Meeting new people outside of your social circle can be hard for most but you need to get out of your comfort zone. Networking is a fantastic tool that helps to broaden opportunities and opens your mindset to new possibilities.

8. It’s all about presence

Do you have a skill or passion that needs to be shared? Are you an expert in your industry? Share your career journey through a blog, social media posts, video blogs or webinar. Offer to mentor others and share your experiences. If you are newer in the industry or just starting off your career, get involved in a mentoring program where you can learn from your peers in the industry. Take advantage of leaders who are open to taking the time to help you grow and develop.

7. Early bird gets the worm

Get up and do the things that make you feel great first thing in the morning. No work allowed. This is a time for exercise, journal writing, reading, meditation, painting… Anything that will get you motivated and feeling fresh for the day ahead.

6. Stay fit

We all know about the benefits of staying fit and healthy. If you don’t like exercise, you should try to find something physical that you enjoy. Swimming, hiking, dancing, boxing… Add this into your everyday routine, in the end it won’t feel like much of an effort to keep it up. You’ll look and feel good too – and there is nothing better than a confidence boost!

5. Make it happen

Stay focused and don’t worry about what others will think or say. After all, this is your journey. Be aware of what’s going on around you, look, listen and see if opportunities arise. Then back yourself and grab them with both hands!  

4. Listen

To make opportunities happen for yourself, you have to be aware of your surroundings. Listen to what is happening around you. Your manager may be struggling to complete a project - this could be your time to shine by offering to help. Always be willing to take that extra five minutes to support the people around you, you never know where it could lead.

3. Deadline your goals

“A goal without a deadline is just a dream.” ~ Robert Herjavec

Most of us need a deadline to keep our goals on track. We all need something to strive for, so make sure you create a timeline. It’s important to make sure you set realistic targets; otherwise you’ll ultimately let yourself down in the process and be stressed trying to complete your goals.

2. Show Initiative

In your plans for success, one of the most important traits you can have is initiative. Initiative is the “ability to assess and initiate things independently.” Without asking what you can do for others take a step back, look at what’s needed and offer to do that task. This is also important for managing upwards, understand your manager’s needs and expectations. By doing this you’ll be prepared in advance and can anticipate any questions or tasks your manager may have. Wouldn’t it be nice to say, that you’ve completed the task before they’ve asked?

1. Reward yourself

Most importantly, make sure to reward yourself for all your efforts. Every time you reach a new goal, acknowledge it. Give yourself that well deserved pat on the back and reward yourself something. You can start with a small treat or gift at first and then progress to bigger rewards as you tick your goals off the list. This process will ensure you stay motivated, push you to keep going and ultimately achieve your goals!

I hope 2018 is your most rewarding and successful year yet!


About The Author – Lauren Stuckey

Lauren Stuckey, Senior Recruitment Consultant, has been with PKL Recruitment since 2009 and currently managing a temporary desk. Having had two maternity breaks between 2013-2015, she would be happy to discuss how PKL Recruitment have worked to build a flexible working relationship to support her successful work and home life. Contact Lauren directly at or on LinkedIn.

The Recruiter

Many have negative misconceptions when they hear the word ‘recruiter.’ Whilst you may think we are only out to serve ourselves, there’s more than meets the eye in our industry.

What does a recruiter do exactly?

We do more than just read through hundred’s of CV’s and shortlist candidates. Our work requires us to build relationships everyday, not just with our clients and candidates but with our peers in recruitment too. As recruiters, we make it our business to stay informed with current changes and challenges our industry is faced with. The recruitment industry changes so rapidly. That’s why it’s important for our business to stay original, be an industry leader and create a culture of innovation.

What’s the benefit of using a recruitment agency?

A recruitment agency will take the time to publish job ads and videos to entice talent to apply for the role and contact candidates through our existing networks and database. We review CV’s and shortlist candidates that match the skills and requirements of the role. Conduct in depth interviews and select candidates based on your needs and most importantly candidates who fit the culture of your company. Skills are obviously key but a culture fit is harder to find – that is why a face - to face interview is essential. We also make sure candidates are suitable for the role through skill testing along with complete and thorough reference checks.

After all, it’s our job to make sure you get the right candidates and save you the stress, time and therefore money!


About the Author – Lucy Millett

Lucy started with PKL Recruitment in 2015 as a temporary business support consultant. Her previous profession as a primary school teacher results in a genuine empathetic nature, changing the stigma of ‘recruiters’ in the recruitment industry. Now in 2017, Lucy’s client and candidate network are at its strongest, she is now a senior consultant with an exciting career ahead of her.

Contact Lucy directly on or on LinkedIn

Advice From An Executive Assistant

Executive Assistant, Natalie Stoneham shares her experiences and advice for those new or thinking of becoming an EA.

Get along and help each other! 

As an EA you work with many different people including other EA’s, whether they are in your business or one of your external stakeholder’s, these are the best connections you can have. So there’s no time for egos or competitiveness to come into play here.  There will be numerous times when you will need to change an appointment on behalf of your manager, find out the name or contact details, make a booking or diffusing a situation. You can achieve this by working closely with another EA with minimal interruptions to either of your managers.

Always think 2 steps ahead and be organised! 

Use the quiet times when your manager is out of town to make all your bookings and travel arrangements, stock up on supplies and general admin such as processing invoices and credit cards. That way when you have a busy day you are completely prepared and not flustered. This will allow you to have your manager’s day running as smooth as can be.

Be proactive!

Get to know and recognise the people in your business and your manager’s circle, it’s important to remember all of them by name. Understand the basics of the business, enough that will help you hold a conversation about current issues or prospects within the wider business. This way you will look professional and informed.


Top tips to remember

Stay calm and rational – You are the go to person to ensure everything runs as smoothly and seamlessly as possible.

Be friendly, polite and build relationships – From security at the front desk to the guy delivering catering, you never know when you will need a favour in those last minute situations. Always be willing to return the favour too. 

Get to know your area – On your way to work or when out at lunch pay attention to all the businesses around you. That way if your manager requires a last minute gift, booking or repair you know exactly where to recommend or run to. 

Confidentiality – Never repeat confidential information, even if you think that person knows the situation.  You need to be trustworthy and sometimes be a sounding board for your manager.  Don’t underestimate the importance of this responsibility.

Look the part – Even if it is a casual Friday, have a jacket, a pair of heels, a brush and make up in the drawer/ cupboard for those last minute important meetings where you need to look professional. 


About the Author –               

Executive Assistant, Natalie Stoneham has worked with PKL Recruitment for many years, during this time she has built a close working relationship with PKL. Natalie has been an Executive Assistant for 15 years, her experience as an EA, has lead her to work with many interesting people from all walks of life!

The Brand Concept

Social age strategies to know.

Whether you’re a new business owner, seasoned marketing professional or CEO we can all agree that you can never underestimate the power of your marketing and branding strategy! Branding is all about strategy and marketing is pure tact.

When building your brand, it’s good to know the importance of branding. Your brand builds loyal customers, clients and employees. It provides your business with a structure. It’s so much more than just colours and logo design; it’s about the values of what your business represents. This provides your potential customers and clients with a secure understanding of what your brand is about and with so many options out there you need to build trust through your branding.

If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

In addition to your branding is your marketing. Strategy (branding) and marketing (tactic) go hand in hand, marketing is everything from website, social media profiles, images and advertisements. All these elements should cohesively reflect the brand message. Some things to keep in mind when marketing your brand…

Does your marketing appeal to your brands target audience?

When it comes to your brands values, does this come across in your marketing?

Marketing allows you to promote your brand by engaging and reaching people online and in your community. The purpose of marketing is to stay at the fore front of your audience minds that will eventually lead to business and sales. Great marketing creates an emotional reaction and is the reason one trusts and believes in your business, this belief is the reason a client or customer then becomes an advocate.  Social media allows you to engage with your community, social media is your online community. Engage with your followers, share peer posts and follow people that relate to your business.

Your marketing and branding will take time; you won’t see the result over night, like most things if you plan, nurture and build your brand you will see your community grow in time!


About the Author –  Nicharla Malouf, Marketing Coordinator at PKL Recruitment. Nicharla has worked with PKL for nearly two years, initially starting as Office Manager. Her previous experiences in fashion, production and design lead her to her current career in marketing where she combines her creativity with a systematic approach when it comes to PKL marketing strategies. Contact Nicharla directly at or at LinkedIn.

Winter Networking Do’s and Don’ts

It’s not what you know, it’s who you know!

The importance of networking, there is a science to effective networking, making polite conversation is just one aspect of creating successful and long-lasting key business contacts. As the old saying goes “It’s not what you know, it’s who you know.” Some of this is true, you do need knowledge in the field you’re working or looking to work in. However, it’s the network you have around you that can help elevate you, in the career you desire.

It’s normal to feel a little intimidated, especially if there are contacts in the room you would like to impress. Understanding networking etiquette is essential to your future career success. Below I have listed my top Do’s (and Don’ts) that will help you to leave a lasting impression with anyone you meet.


  1. Introduce yourself and others                                
  2. Remember Names                                                
  3. Prepare your Elevator Pitch                                  
  4. Get out there
  5. Connect on LinkedIn  
  6. Listen and make mental notes
  7. Follow up the next day with a polite email


  1. Focus on one person
  2. Get Drunk
  3. Boast and rattle on
  4. Be Shy
  5. Not connect on LinkedIn
  6. Interrupt
  7. Forget to follow up

It doesn’t end there! You have to follow up with your contacts and nurture the relationships, to make it worthwhile… Don’t expect to reap the rewards straight away; what do you have to offer your contact in return? Maybe it’s a brilliant idea, a business partnership or a unique skill. So what are you waiting for, get out there!

About the Author – Rachel Stefanovski 
Rachel Stefanovski is the General Manager of PKL Recruitment, leading the NSW and VIC state offices. Rachel takes great satisfaction in setting a strong and motivated team culture through engaging with intelligent and driven recruitment consultants. Contact Rachel directly via LinkedIn or 

Laser Focus Your Attention

Multitasking is very much ingrained in our lives thanks to technology, social media and the internet. We are constantly distracted and expected to move quickly from one task to the next and back again. You may think you are great at multitasking but something always has to give and inevitably you end up giving attention to one task more than the other.

Business Support and Sales Recruitment is often reactive and as a team here at PKL Recruitment we make a conscious effort to ensure we still exercise laser focus on a daily basis. So how do you improve your laser focus technique?

We asked Sophie Robertson from Younique Coaching for her thoughts on this -

“Laser focus is about applying focus to the things that matter. Have you noticed how some people seem to get a lot more done even though everyone has the same 168 hours per week? They do not have more time. However they do the things that will make the most difference.”

“Brian Tracy talks about this in his book “Eat that frog”, which is about doing the hardest things first in a day, so they get done. Sometimes when we procrastinate, we do the easy non - important things to avoid eating the frog.”

“In recruitment, many recruiters find doing Business Development  the hardest, but often it is also the most important to keep their pipelines full. So for them eating the frog means doing BD first. Whatever your job is, determine what must be done for success and ensure you do this every day and preferably first, so it never gets missed out.”

“When applying laser focus, it is important to be specific, so it is not enough to say “I will make BD calls”. It needs to be “I will make BD calls till I achieve 3 meetings”, then the purpose of the calls is clear, so it doesn’t become calling for callings sake. Laser focus is also about being pro-active and not reactive in your work day.”

Leave your devices alone: Checking your phone, social media and emails will only distract you! Don’t reply to emails or texts straight away, finish your current task, and check your devices at allocated intervals.

Plan your work: This may sound like an extra task, but by planning what you want to achieve. You are able to prioritise your work load and get the hardest task done first.

Set a timer: One of my first managers in Recruitment gave me this tip and it’s something I still use today. Set yourself some achievable start and stop times for each task. Use a timer, this will ensure you stay on track.

By focusing on one task at a time, you give each task or team member your full attention. This is called ‘Laser Focus.’ Having the satisfaction of completing tasks in this way leaves you feeling less stressed and you get more done, less is actually more in this case!

About the Author – Rachel Stefanovski 
Rachel Stefanovski is the General Manager of PKL Recruitment, leading the NSW and VIC state offices. Rachel takes great satisfaction in setting a strong and motivated team culture through engaging with intelligent and driven recruitment consultants. Contact Rachel directly via LinkedIn or

Aim For Workplace Value

“Strive not for success. But rather to be of value” Albert Einstein

Being an integral part of your company is so important, as is achieving your goals. Success follows when you demonstrate value in your role. Value is the relevant worth or importance you can give to your work and others. You may have a specific skill that is unique to your role which is highly regarded in the team.

So why aim for Value?

The significance of value; value serves others as well as self; you are motivated to see others achieve as well as yourself. As a person of value, you aim for long-term growth for the organisation and enjoy being part of a team. You remain dedicated to being an asset to your workplace through your talents and strive for valuable contribution. Having the right attitude and being a team-player are attributes that leaders look for in prospective candidates. Knowing you have the right attitude to fit into new work environments easily by being a team player as well as striving for long-term growth in your career.

Pursue a profession that suits your gifts, before chasing recognition or wealth. In the long run, you’ll enjoy being at work and achieve success by default… Because you love what you do!

If you’re not currently in a role or seeking a career that suits your talents, get in contact with us today!

About The Author – Justin Culhane

In 2015, Justin joined PKL Recruitment as the Melbourne Team Leader for Business Support. Justin is dedicated to building a strong and collaborative team environment that achieves targets and is passionate about recruitment and the PKL Recruitment brand. His is experienced in sales and business development and thrives on managing a motivated, intelligent and engaged team. Contact Justin directly on or on LinkedIn.  

Love It Or Leave It

Do you really love what you do?

Do you wake up on a Monday morning excited for the work week ahead and ready for new opportunities?

Is your job challenging and rewarding?

If you answered yes, that’s great! You are part of the small percentage of people who love what they do. These people have found the perfect role that satisfies their professional, financial and personal aspirations.

If you answered no, your journey starts now. The start of the year is the perfect time to reflect on your current job and what you need to love your job. This may be a career change.

We spend most of our time at work, so it’s worth investing the time to determine what your ‘perfect’ jobs looks like and plan strategies on how you are going to get there. The first step in finding your perfect job is describing what you love. Prepare a list of your natural abilities and interests and reflect on why you actually enjoy these activities as this will help you identify potential new careers.

It is important to remember that your opportunities are endless. In a modern and digital economy, there are limitless opportunities for training and development if you need to enhance your skills to reach your goals. Enrol in courses or apply for internship positions to gain experience and an understanding of a new industry.

Once you have determined your skills and interests, it’s time to match these to new opportunities. If you are interested in people and are good at communicating with others, then maybe office administration or support is a great stepping-stone into a new career.

Before you start applying for roles that may just be your ‘perfect’ job, speak with experienced recruiters, such as PKL Recruitment, who specialise in the industry you are considering. They will provide you with industry information, advice on key skills and attributes and identify any available roles.

The next step is the job application process involves working with your recruiter to customise your resume for potential employers, preparing and attending interviews and starting in your new job. For more advice on the job application process, visit our blog.

About The Author – Justin Culhane

In 2015, Justin joined PKL Recruitment as the Melbourne Team Leader for Business Support. Justin is dedicated to building a strong and collaborative team environment that achieves targets and is passionate about recruitment and the PKL Recruitment brand. His is experienced in sales and business development and thrives on managing a motivated, intelligent and engaged team. Contact Justin directly on or on LinkedIn.  

Top 5 Tips On Attracting The Right Talent Through Effective Employer Branding


  • Have you profiled your perfect candidates?
  • Are they hard to reach or in demand by your competitors?
  • Do candidates seek you out, or do you need to work hard to attract talent?

You may wish to consider updating your employer brand and value proposition.

Employer brand is the perception your current and potential stakeholders, including prospective employees, hold about your organisation. The external market perception of your organisation brand starts long before they even apply for a role. Your brand is communicated in every aspect of your marketing presence and behaviour, including past employee experience, reputation, social media and community involvement.

Effective employer branding is essentially a free marketing engine that can encourage candidates to want to work for you – or deter them from applying for roles in the first instance. Importantly, effective employer branding will guide prospective candidates decisions when they are negotiating more than one offer.

Our consultant’s share their top 5 tips on leveraging employer branding to attract top talent:

1. Know your target audience

  • Identify and understand your ideal candidate, including their needs and career aspirations.
  • Develop an accurate position description including company culture, specific responsibilities, reward system and other benefits.

2. Communicate your brand values

  • Cultural fit is a key driver of performance, job satisfaction and retention
  • It is important to be really clear about the company culture, values and expectations
  • There is no point in promising flexibility if it is not available
  • Choose your strong points and communicate them often

3. Leverage online presence

  • Develop an effective and engaging online presence on social media including Twitter, Facebook and LinkedIn
  • Showcase your team and locations, especially social events such as birthdays and team outings
  • Be responsive and ensure you respond to comments and posts

4. Improve every touch point

  • Evaluate every brand touch point including website, reviews, publicity, social media, building signage, vehicle livery, uniforms, dress codes etc.
  • Decide if they are fresh, relevant and reflect your values. If not, it may be one single brand touch point that is eroding your employer value proposition.

5. Join groups and get involved with the community

  • Identify which community groups, charity organisations are most likely to be supported by your key candidate targets
  • Make a conscious business decision to support these organisations and aim for involvement and visibility of your brand
  • Linking relevant community involvement with employment is also a key driver of job satisfaction and retention

PKL Recruitment specialises in permanent and temporary recruitment for business administration and office support positions across a wide variety of industries. We can help you find top talent for your organisation. Visit to start your search today.