managing life

Top 5 Tips On Attracting The Right Talent Through Effective Employer Branding

 

  • Have you profiled your perfect candidates?
  • Are they hard to reach or in demand by your competitors?
  • Do candidates seek you out, or do you need to work hard to attract talent?

You may wish to consider updating your employer brand and value proposition.

Employer brand is the perception your current and potential stakeholders, including prospective employees, hold about your organisation. The external market perception of your organisation brand starts long before they even apply for a role. Your brand is communicated in every aspect of your marketing presence and behaviour, including past employee experience, reputation, social media and community involvement.

Effective employer branding is essentially a free marketing engine that can encourage candidates to want to work for you – or deter them from applying for roles in the first instance. Importantly, effective employer branding will guide prospective candidates decisions when they are negotiating more than one offer.

Our consultant’s share their top 5 tips on leveraging employer branding to attract top talent:

1. Know your target audience

  • Identify and understand your ideal candidate, including their needs and career aspirations.
  • Develop an accurate position description including company culture, specific responsibilities, reward system and other benefits.

2. Communicate your brand values

  • Cultural fit is a key driver of performance, job satisfaction and retention
  • It is important to be really clear about the company culture, values and expectations
  • There is no point in promising flexibility if it is not available
  • Choose your strong points and communicate them often

3. Leverage online presence

  • Develop an effective and engaging online presence on social media including Twitter, Facebook and LinkedIn
  • Showcase your team and locations, especially social events such as birthdays and team outings
  • Be responsive and ensure you respond to comments and posts

4. Improve every touch point

  • Evaluate every brand touch point including website, reviews, publicity, social media, building signage, vehicle livery, uniforms, dress codes etc.
  • Decide if they are fresh, relevant and reflect your values. If not, it may be one single brand touch point that is eroding your employer value proposition.

5. Join groups and get involved with the community

  • Identify which community groups, charity organisations are most likely to be supported by your key candidate targets
  • Make a conscious business decision to support these organisations and aim for involvement and visibility of your brand
  • Linking relevant community involvement with employment is also a key driver of job satisfaction and retention

PKL Recruitment specialises in permanent and temporary recruitment for business administration and office support positions across a wide variety of industries. We can help you find top talent for your organisation. Visit http://www.pkl.com.au/find-staff to start your search today.

Perfect The ‘Balancing Act’ And Integrate Your Work And Personal Life

Advice on how to successfully manage work and personal life.

Work-life balance is a concept that we hear almost daily. It means different things to different people, with the common conversation based on achieving the infamous ‘balance’. 

But is work-life balance really achievable? 

Although it can be challenging, it is achievable to live a balanced lifestyle where both work and personal commitments are successfully managed. The difficulty in pursuing work-life balance may lie in the use of the word ‘balance’ to describe the situation. The word ‘balance’ implies a precarious juggling act with the slightest wrong move tipping the whole situation into chaos. 

Would ‘integration’ be a more appropriate word to describe managing work and personal commitments?

Integration reflects two or more aspects working together to achieve a common goal rather than a risky, balancing act that can sometimes be an uncontrollable seesaw relationship.

If you think of the situation as integrating two of the most important realms of your life, it may help you in successfully achieving ‘balance’. Integration encourages initiative and making deliberate choices. 

The key to success in work-life integration is deliberate choices. This means making sometimes challenging decisions of what opportunities you will pursue and what you will decline in order to successfully manage work and personal commitments. 

I’ve spoken with our recruitment consultants, who have integrated a successful career and personal life and here is some advice as to how we integrate our work and personal life at PKL Recruitment. 

Define what success looks like for you

What does success mean to you? Do you rely on objective metrics such as your job position, financial security or providing the best you can for your family? Or do you focus on the subjective, such as the satisfaction of solving challenging problems at work, the joy of collaborating with a clever team, or how happy you are at home?

It is important to understand what success means to you. It will never be a concrete idea. Your success will most likely change and evolve as your life changes with new roles or changes to your personal life. 
With your definition of success, you will begin to find it easier to prioritise the activities that will help you reach your goals and those that are not productive and may cause unnecessary stress or pressure. 

Build a plan and schedule time

One of the common activities that our recruitment consultants do to help them integrate their work and personal lives is planning. Planning your day and week is crucial to managing your time and will give you the opportunity to say no when needed. 

A flexible calendar with scheduled work and personal events such as client meetings, gym classes and regular exercise, reading time or dinner with friends is a great habit to manage your time. It will give you clarity as to where you are spending most of your time. If events are scheduled and planned, there is a higher likelihood that you will attend and successfully manage all your commitments. 

Proactive scheduling of both work and personal events allows you to plan time to recharge and enjoy life. Once you have focus and clarity in your schedule, you may even notice a reduction in stress levels. 

When we think about effectively integrating work and home life, it can be difficult. Life happens and plans can change, altering schedules and allocated home or work time. To achieve integration and successfully manage your commitments, flexibility is the key. Be flexible at blending your work and personal lives and you may eventually find that these two components of life aren’t so separate after all. 

So what are you waiting for? Start making deliberate choices, defining success, planning and reward yourself today!

About the Author

Rachel Stefanovski is the NSW State Manager for PKL Recruitment, leading the NSW business support and onsite divisions. Rachel takes great satisfaction in setting a strong and motivated team culture through engaging with intelligent and driven recruitment consultants. 

If you would like more information about PKL Recruitment and to explore your opportunities as a recruitment consultant, contact Rachel today via LinkedIn or rachel.stefanovski@pkl.com.au.