- Have you profiled your perfect candidates?
- Are they hard to reach or in demand by your competitors?
- Do candidates seek you out, or do you need to work hard to attract talent?
You may wish to consider updating your employer brand and value proposition.
Employer brand is the perception your current and potential stakeholders, including prospective employees, hold about your organisation. The external market perception of your organisation brand starts long before they even apply for a role. Your brand is communicated in every aspect of your marketing presence and behaviour, including past employee experience, reputation, social media and community involvement.
Effective employer branding is essentially a free marketing engine that can encourage candidates to want to work for you – or deter them from applying for roles in the first instance. Importantly, effective employer branding will guide prospective candidates decisions when they are negotiating more than one offer.
Our consultant’s share their top 5 tips on leveraging employer branding to attract top talent:
1. Know your target audience
- Identify and understand your ideal candidate, including their needs and career aspirations.
- Develop an accurate position description including company culture, specific responsibilities, reward system and other benefits.
2. Communicate your brand values
- Cultural fit is a key driver of performance, job satisfaction and retention
- It is important to be really clear about the company culture, values and expectations
- There is no point in promising flexibility if it is not available
- Choose your strong points and communicate them often
3. Leverage online presence
- Develop an effective and engaging online presence on social media including Twitter, Facebook and LinkedIn
- Showcase your team and locations, especially social events such as birthdays and team outings
- Be responsive and ensure you respond to comments and posts
4. Improve every touch point
- Evaluate every brand touch point including website, reviews, publicity, social media, building signage, vehicle livery, uniforms, dress codes etc.
- Decide if they are fresh, relevant and reflect your values. If not, it may be one single brand touch point that is eroding your employer value proposition.
5. Join groups and get involved with the community
- Identify which community groups, charity organisations are most likely to be supported by your key candidate targets
- Make a conscious business decision to support these organisations and aim for involvement and visibility of your brand
- Linking relevant community involvement with employment is also a key driver of job satisfaction and retention
PKL Recruitment specialises in permanent and temporary recruitment for business administration and office support positions across a wide variety of industries. We can help you find top talent for your organisation. Visit http://www.pkl.com.au/find-staff to start your search today.