The Brand Concept

Social age strategies to know.

Whether you’re a new business owner, seasoned marketing professional or CEO we can all agree that you can never underestimate the power of your marketing and branding strategy! Branding is all about strategy and marketing is pure tact.

When building your brand, it’s good to know the importance of branding. Your brand builds loyal customers, clients and employees. It provides your business with a structure. It’s so much more than just colours and logo design; it’s about the values of what your business represents. This provides your potential customers and clients with a secure understanding of what your brand is about and with so many options out there you need to build trust through your branding.

If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

In addition to your branding is your marketing. Strategy (branding) and marketing (tactic) go hand in hand, marketing is everything from website, social media profiles, images and advertisements. All these elements should cohesively reflect the brand message. Some things to keep in mind when marketing your brand…

Does your marketing appeal to your brands target audience?

When it comes to your brands values, does this come across in your marketing?

Marketing allows you to promote your brand by engaging and reaching people online and in your community. The purpose of marketing is to stay at the fore front of your audience minds that will eventually lead to business and sales. Great marketing creates an emotional reaction and is the reason one trusts and believes in your business, this belief is the reason a client or customer then becomes an advocate.  Social media allows you to engage with your community, social media is your online community. Engage with your followers, share peer posts and follow people that relate to your business.

Your marketing and branding will take time; you won’t see the result over night, like most things if you plan, nurture and build your brand you will see your community grow in time!

 

About the Author –  Nicharla Malouf, Marketing Coordinator at PKL Recruitment. Nicharla has worked with PKL for nearly two years, initially starting as Office Manager. Her previous experiences in fashion, production and design lead her to her current career in marketing where she combines her creativity with a systematic approach when it comes to PKL marketing strategies. Contact Nicharla directly at nicharla.malouf@pkl.com.au or at LinkedIn.